Responsible Advice Group is an international consultancy focused exclusively on the strategic adoption of algae-based packaging. We work with organizations that want to reduce plastic waste, meet their climate goals, and deliver packaging solutions that are both credible and commercially viable.
We’re not generalists — we specialize in helping businesses navigate the real-world complexities of bio-based packaging transitions, with a focus on measurable impact and long-term integration.
We aim to accelerate the adoption of algae-based packaging by making it practical, scalable, and impactful for businesses around the world.
Meet Our Team
Lina Morel
Founder & Principal Advisor
Lina brings a decade of experience in packaging innovation, ESG strategy, and environmental compliance. She has worked with global FMCG brands, material startups, and regulators to help align sustainability ambition with execution. Her mission: make algae-based packaging a real option for real businesses.